EDUCATIONAL INSIGHTS®

2019 NEW YORK TOY FAIR TRADESHOW BOOTH

Transforming how a classic brand is presented

For the first time in over a decade, EI allowed me to re-imagine their NYTF booth into an experiential, product-centric, land of toys. Allowing both b2b buyers and social media influencers to try all of EI’s new product offerings, and put the Educational Insights® brand and sub-brands on equal footing with the very top competitors in the industry.

Highlight Reel


Giant Playfoam® Pals™ Display welcomes visitors to NYTF and the Educational Insights® booth.

Based on original package & label design by Brandon Cullimore
Creative direction: Michael Sherman
Art direction, concept, sourcing, & production: Joey Lopez
Playfoam stuffers, & production: Liesl Kadile, Andres Alfonso


Zones to showcase individual product lines, like the Playfoam Zone


Showing possibilities to retailers for in-store point of purchase displays and colorful zones, illuminated our products (literally!).


Dedicated demo spaces for marquee products


A place for everything…

Every aspect of the booth was poured over, from the multiple methods of lighting, ADA compliance, traffic flow patterns, line-of-sight blocking, environmental and experiential design, to the logistics of trade-show display transportation, drayage, union labor requirements, and project managing the setup team.

It was truly a rewarding and wonderful experience!

Many thanks to the Educational Insights team!


For the detail lovers, a walking tour of complete booth


ATTRIBUTION & ACKNOWLEDGEMENTS:

CREATIVE DIRECTION: MICHAEL SHERMAN

ART DIRECTION, CONCEPT, ENVIRONMENTAL DESIGN, LAYOUT, LIGHTING, SOURCING, PLANOGRAMS: JOEY LOPEZ

ARTIE 3000™ INDUSTRIAL DESIGN: DANIEL KIM AND JOEY LOPEZ

ARTIE 3000™ LOGO, BRANDING, PACKAGING: JOEY LOPEZ

BRAINBOLT™ INDUSTRIAL DESIGN, LOGO, BRANDING, PACKAGING: JOEY LOPEZ

SCULPTAPALOOZA™, PLAYFOAM®, PLAYFOAM® PALS™ LOGOS, BRANDING, PACKAGING: BRANDON CULLIMORE

ZOOMIGOS™ LOGO, BRANDING, PACKAGING, & DESIGN CONTRIBUTIONS: LIESL KADILE

PLAYFOAM® PALS™ CHARACTER DESIGN: SAHAD RIVERA

SIGNAGE & ENVIRONMENTAL DESIGN CONTRIBUTIONS: RAMON PADILLA

KANOODLE™ LOGO, BRANDING, PACKAGING: ERIC DAHAN

HOOPLASTACK™ LOGO, BRANDING, PACKAGING, & DESIGN CONTRIBUTIONS: ANDRES ALFONSO

PHOTOGRAPHY FOR EDUCATIONAL INSIGHTS®: LIESL KADILE

VIDEOGRAPHY FOR EDUCATIONAL INSIGHTS®: GROW VISION™