2019 NEW YORK TOY FAIR TRADESHOW BOOTH
Transforming how a classic brand is presented
For the first time in over a decade, EI allowed me to re-imagine their NYTF booth into an experiential, product-centric, land of toys. Allowing both b2b buyers and social media influencers to try all of EI’s new product offerings, and put the Educational Insights® brand and sub-brands on equal footing with the very top competitors in the industry.
Giant Playfoam® Pals™ Display welcomes visitors to NYTF and the Educational Insights® booth.
Zones to showcase individual product lines, like the Playfoam Zone
Showing possibilities to retailers for in-store point of purchase displays and colorful zones, illuminated our products (literally!).
Dedicated demo spaces for marquee products
A place for everything…
Every aspect of the booth was poured over, from the multiple methods of lighting, ADA compliance, traffic flow patterns, line-of-sight blocking, environmental and experiential design, to the logistics of trade-show display transportation, drayage, union labor requirements, and project managing the setup team.
It was truly a rewarding and wonderful experience!
For the detail lovers, a walking tour of complete booth
ATTRIBUTION & ACKNOWLEDGEMENTS:
CREATIVE DIRECTION: MICHAEL SHERMAN
ART DIRECTION, CONCEPT, ENVIRONMENTAL DESIGN, LAYOUT, LIGHTING, SOURCING, PLANOGRAMS: JOEY LOPEZ
ARTIE 3000™ INDUSTRIAL DESIGN: DANIEL KIM AND JOEY LOPEZ
ARTIE 3000™ LOGO, BRANDING, PACKAGING: JOEY LOPEZ
BRAINBOLT™ INDUSTRIAL DESIGN, LOGO, BRANDING, PACKAGING: JOEY LOPEZ
SCULPTAPALOOZA™, PLAYFOAM®, PLAYFOAM® PALS™ LOGOS, BRANDING, PACKAGING: BRANDON CULLIMORE
ZOOMIGOS™ LOGO, BRANDING, PACKAGING, & DESIGN CONTRIBUTIONS: LIESL KADILE
PLAYFOAM® PALS™ CHARACTER DESIGN: SAHAD RIVERA
SIGNAGE & ENVIRONMENTAL DESIGN CONTRIBUTIONS: RAMON PADILLA
KANOODLE™ LOGO, BRANDING, PACKAGING: ERIC DAHAN
HOOPLASTACK™ LOGO, BRANDING, PACKAGING, & DESIGN CONTRIBUTIONS: ANDRES ALFONSO
PHOTOGRAPHY FOR EDUCATIONAL INSIGHTS®: LIESL KADILE
VIDEOGRAPHY FOR EDUCATIONAL INSIGHTS®: GROW VISION™