BrainBoltArtboard 1-min.jpg

BrainBolt™

Industrial Design, branding, and toy packaging designed at Educational Insights for electronic puzzle game.
Follow the lights and watch, remember, and see how long you can follow the pattern before making a mistake.
Currently for sale at Walmart, Amazon, Barnes & Noble, Kohl’s, and Target.
In 2021, BrainBolt hit #1 on Amazon’s Electronic Games ranking in sales, with over 4,500 positive reviews.

Game IP: Brad Ross, Richard Levy
Product Development: Janene Russell, Joey Lopez
Copywriting: Lee Parkhurst
Creative Director: Michael Sherman
Photography: Liesl Kadile
Industrial Design: Joey Lopez
Branding, & Package Design: Joey Lopez


Winner of multiple awards:

 
 

Industrial Design Concepts:

BrainBoltArtboard 2-min.jpg

Coloration Studies: 

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Final Logo Design in Full Color & Single Color:

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Final Packaging Design:

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Lifestyle Photography:


Check out the review videos below!

 
 
Can you think fast enough to beat the BRAINBOLT? From Educational Insights comes this super fast hand held game of memory. Follow the flashing light and reme...
Today, Brady and Macklan tackle BrainBolt. BrainBolt is a fast pace game that similar to Simon. Try to hit all the buttons that light up sequentially, but be...

Thank you.

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